Taking WSG to number one in automotive media share of voice

An integrated PR and content campaign turned Warranty Solutions Group’s warranty claims data into market-leading automotive insight.

The story

The campaign

Drum developed an integrated PR and marketing strategy combining original research, data-led storytelling, thought leadership and targeted media relations.

Central to the campaign was a series of Vehicle Market View Reports, transforming WSG’s proprietary warranty claims data into compelling stories about vehicle reliability, repair costs and industry trends.

Supported by ongoing PR, expert commentary, product launches, partnerships and social media, the reports generated valuable editorial coverage and content for dealer engagement and lead-generation activity.

The impact

Results

01184 pieces of published coverage and content in the first nine months of 2026
02Number-one media share of voice against WSG’s competitors
0377 research-led placements, accounting for 42% of recorded coverage
0432 thought-leadership articles and blogs
0581 pieces of coverage in Q3 alone